Telstra Bourke Street

A store designed to be explored sets a high bar for display security.

A flagship built around hands-on interaction changes what display security has to do. Devices need to be picked up, turned over, compared and tested, often by customers who have come into the city specifically to do that. At the same time, a store of this scale carries significant stock across the floor and behind it, and staff need to reach it quickly without hunting for a key.

Sabel specified One60 display stands for the handheld ranges across the store. The One60 secures a device while leaving it free to be lifted and handled naturally, with above-counter cable recoiling that keeps the fixture clean and the display line uninterrupted. It has been a mainstay of Australian telecommunications retail for exactly that reason. It protects high-value handsets without putting a barrier between the customer and the product.

Behind the displays, more than 150 InVue Plunger Locks secure cabinets and drawers throughout the store. Replacing mechanical keys with a single smart key removes the delay and the risk that come with managing physical keys across a large team, and gives Telstra a record of who opened what, where and when. For a store this size, that is as much an operational gain as a security one. Staff spend less time locating a key and more time with the customer in front of them.

At the point of sale, Bosstab stands hold the tablets used by staff across the floor, keeping devices secure and consistently positioned at every service point.

The result is a store where the security is close to invisible. Customers pick up devices without thinking about what is holding them, staff open cabinets in seconds, and the hardware doing the protecting never becomes the thing anyone notices. That is the benchmark Sabel works to on every flagship fit-out, and Bourke Street is one of the clearest examples of it in Australian retail.