Create a secure yet inviting and interactive solution for all display merchandise.

Retail Security


Australia wide

optus store victoria consumer electronics

At a glance

As a major telecommunications provider, Optus has an emphasis on the customer experience via personalised service and the latest merchandise.

Our role was to help them showcase the latest mobile technology to best effect, offering interactive displays that enhance customer engagement while also protecting merchandise against theft.

Our Approach



Drawing on the best solutions available, Sabel outfitted Optus with state-of-the-art InVue merchandising displays which protect the product yet enhance the customer experience.



Our displays feature in-built security, but are minimalist in design, and cater to a wide range of smartphone brands, sizes and accessories.




The result sees customers enjoy engaging with the latest technology, while products are protected against shoplifting and theft.

The display design is also aesthetically pleasing, facilitates customer interaction, and readily caters to new ranges of products when they become available.