On-shelf availability in retail and what it means for you
Many retailers have an overarching grasp of what stock they have in-store, the volume of back-up that’s available in the storeroom, and what’s on order with suppliers.
But if the item is not on the shelf and available to the customer when they walk into a store, there is a major disconnect in the purchasing journey, resulting in decreased sales and lost loyalty.
That’s why on-shelf availability is a key metric every retailer needs to know.
So, let’s look at what it is, how it works, and what it means to you.
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