Ready to retail the iPhone 13? The top tips for showcasing Apple’s newest devices

In tech and electronics retailing, September means one key thing – the launch of Apple’s latest lineup of smartphones and devices.

iphone close up camera, iphone 13
September 15, 2021

This year, Apple’s big event was held on September 14, with the iPhone 13, the 9th generation iPad, the iPad Mini and the Apple Watch 7 all unveiled.

So, let’s recap what was announced along with the top tips on showcasing these products…


The iPhone 13 lineup

Arguably the item which generated the most interest at Apple’s September 14 event was the iPhone 13 lineup, and this year it comes in four models: the iPhone, iPhone Mini, iPhone Pro, and iPhone Max.

All run the new A15 Bionic chip, which offers improved machine learning abilities and is heralded by Apple as the fastest CPU in a smartphone.


iPhone 13

Apple iPhone 13

The iPhone 13 features a 6.1-inch screen, comes with a new look that includes a dual camera array arranged diagonally.

Kicking off with 128GB storage, it also features improved display efficiency, an updated 5G chip, and a longer-lasting battery, which is tipped to stay charged 2.5 hours longer than the iPhone 12.


The iPhone Mini

The 5.4-inch iPhone 13 Mini is the most affordable in the current line-up. This year it includes the same features as the standard iPhone and kicks off with 128GB of storage.


The iPhone 13 Pro and Pro Max

The 6.1-inch iPhone Pro and 6.7-inch iPhone Pro Max are Apple’s high-end smartphones and this year they were unveiled to all the usual fanfare.

In addition to the A15 chip, they feature a Super Retina XDR display and a five-core CPU that allows for faster graphics.

One of the big improvements to the Pro range came in the form of the camera array, which now offers a new 77mm telephoto lens with three times optical zoom as well as new wide and ultrawide cameras.


The iPad

Apple iPad 2021

This year’s standard iPad is the 9th generation version and comes with a 10.2-inch screen, along with the A13 chip, which Apple says allows for 20 percent faster performance than last year’s model.

It also supports the first-generation Apple Pencil and features a True Tone display which factors in ambient lighting.


iPad Mini

Apple iPad mini 2021

The iPad Mini received some welcome additions and improvements this year, including USB-C support, the A15 chip, 5G compatibility, and upgraded front and rear cameras.

The 8.3-inch device also has a magnetic strip for the Apple Pencil, an updated speaker system, and now offers an edge-to-edge screen with a Liquid Retina display.


Apple Watch 7

The latest Apple Watch is now slimmer yet wider than its predecessor, with Apple describing the 20 percent larger display as its “biggest and brightest thinking yet”.

The larger display accommodates ease of reading and features a QWERTY keyboard that you can type or swipe to compose messages.


Showcasing Apple’s latest devices

Each year the release of the latest Apple devices generates huge consumer interest, with many rushing to stores to see what exactly the tech-co has on offer as part of their latest line-up.

For retailers, these devices are a major drawcard, but also need to be protected due to their value.

So, let’s look at some of the top tips for displaying yet securing Apple’s popular range.


Accessible and interactive

OnePOD wireless

The key requirement when it comes to showcasing Apple’s lineup of devices is to ensure they are accessible and interactive.

Customers seek to touch, feel, and try these products and they can be the sole reason a consumer chooses to walk into a store.

That means the devices should be displayed in a way that allows customers to pick them up and try them.

Display models should also remain charged, so potential buyers can really get a feel for the device’s features.



As we mentioned, Apple’s latest products can often be the single reason a customer walks into a store, so the method to display should be obvious, appealing, and positioned in a place where it will lure customers in.

Meanwhile, the device is the drawcard, so the display should also be minimalist and subtle.



OnePOD bracket

Security is a key consideration when it comes to displaying devices that are high in value and prone to theft.

Any display should include security features such as tethers and alarms that make it less appealing to shoplifters.

It’s true, this often requires a balancing act between security and the ability for customers to interact with a product.

But the good news is, there is a range of display solutions, such as InVue, which are dedicated to striking that balance.



If you stock any of Apple’s devices, you will need to keep a firm eye on supply and demand in order to maximise profits, minimise out of stocks and ensure you don’t overstock these high-value items.

That makes an insight into customer interaction with the products critical. This type of insight can also help your sales staff hone their technique to ensure they are providing the customer with the right information at the right time during the journey to a purchase.


Cross promotional

All Apple products come with a range of cross-promotional opportunities – whether it’s Air Pods, a device case, speakers, or headphones.

Any display you select should accommodate this opportunity, allowing the retailer to showcase a full range of items that a consumer might wish to purchase at the same time as their Apple device.



Our method of choice for displaying Apple’s iPhone 13, iPads, and accessories like Air Pods is the InVue range.

Used by telecommunications stores and electronics retailers across the country, this purpose-designed display range features high-end security options and analytics and is also designed with customer interaction front of mind.

You can view the InVue display solutions here.